01
Brand Identity
Naming, visual identity and guidelines, with a scope defined around the project and the people who will use them.
Design Folio·Creative Direction·Photography & Tools
Because there’s always
a way.
I’m Alexandre “Xtincell” Djengue, a creative director, photographer and toolmaker. My background is in telecommunications and networks. I like understanding what stands in the way, finding a direction and working with others to make the next step possible.
Since 2011 in creative practiceCreative direction & photographyTools for the workBased in Douala
01Disciplines
Different crafts, shared work.
Sometimes I make the image. Sometimes I help choose a direction or work with specialists to produce it. The scope depends on what the project needs.
02
Art Direction
Concepts and image direction for campaigns and artists. Choosing an approach, briefing collaborators and reviewing what we make.
03
Photography
Studio, product, portrait and event photography. Looking, composing and working with the person or scene in front of the camera.
04
Motion & Video
Music videos, advertising films and short social formats. Direction, shooting or editing, with responsibilities defined for each production.
05
Design Systems
Brand kits, templates and asset libraries that give collaborators shared material and clear rules to work with.
06
AI-Assisted Tools
Product and interface design, experiments and tools such as LaFusée. Built around recurring tasks in creative work.
02Selected work
Art direction & execution.
Campaigns, identities and personal experiments. Each project gives its context, the work produced and the relevant credits. The full bilingual folio lives on the work page.
Peak & Bonnet Rouge — Seasonal Campaigns
KV-OOH · branding · social / 2025–2026
With MATANGA Agency
La Pasta — Seasons & Mighty
KV-OOH · social · branding · packaging / 2025–2026
With MATANGA Agency
Goodlocs — 'ife' Loc Care
packaging · photography · social · branding / 2025
Cosmos Boba — Bubble Tea
branding · packaging · social / 2025
Hero Shot — Cinematic Editorial Portraits
photography · illustration / 2026
Frutas — Fruit Juice
photography · social · KV-OOH / 2025
Robuste — Feed Packaging
packaging · branding / 2026
With MATANGA Agency
Villa Corso — Cane Corso Kennel
branding · packaging / 2025
03Visual index
And I still take photographs.
Selected photographic collections — weddings, festivals, artist portraits and corporate. Each tile opens the full collection on Pixieset.
04Approach — ADVE/RTIS
Make the choices clear.
ADVE/RTIS is a framework I use at UPgraders to connect identity and action. It gives us questions to work through, choices to discuss and a basis for the next step. Its use depends on the scope of the project.
A
AUTHENTICITY
We extract the DNA, we don’t imitate.
D
DISTINCTION
Immediate visual rupture.
V
VALUE
Every pixel serves a KPI.
E
ENGAGEMENT
From spectator to believer.
R
RISK
The SWOT derived from ADVE.
T
TRACK
Market study vs ADVE + Risk.
I
INNOVATION
Every actionable move.
S
STRATEGY
Dynamic roadmap.
ADVE — Authenticity · Distinction · Value · Engagement · RTIS — Risk · Track · Innovation · Strategy
Let’s find the next step.
Tell me what you want to make and what is getting in the way. We can clarify the work, the people it needs and where I can contribute.
XTINCELL · Alexandre Djengue·Creative direction · Photography · Tools·© 2026